Report, analysis, and new projects, but with a new "rhythm".
Nama sounds like...
We’ve created a Spotify profile, a space where music and creativity meet to inspire our work, projects, travels, and aspirations.
We’re kicking things off with our first playlist, Power Up Q4 — an energy boost to tackle the busiest times of the year.
A special selection curated by Silvia, Rossella, and Elvira, the souls of Nama Studio, with tracks that give us the right push and help us maintain the pace to power through Q4 with grit and determination.
Listen and let yourself be carried away by our positive vibes 😎
Speaking of Quarter Four
Black Friday, Cyber Monday, Christmas... the awaited Q4 is around the corner, and here at Nama, we’re ready to support your e-commerce brand at every stage!
We ensure your online shop performs optimally, even with increased traffic, guaranteeing fast loading times and a smooth shopping experience.
From marketing automation to inventory management, we’ll assist you in integrating innovative technological tools to maximize sales intelligently, monitoring performance and making real-time adjustments to optimize results.
Preparation and precision: Together, we can turn key moments of the year into opportunities for growth and customer loyalty. Find out what sustainable strategies you can adopt to maximize sales by reading our blog post!
Nama STARTER
Want to launch your brand and open an online store? Discover three key steps to get started right:
Register Your VAT Number.
First and foremost, to sell online and grow your brand, it is essential to open a VAT number. This will allow you to operate legally and start managing your business professionally. It’s a step that can be complex and cumbersome for many, so we recommend seeking support from an accountant.
Create Your E-Commerce Store with Shopify
With Shopify, you can create a professional e-commerce store without needing advanced technical skills.
Shopify's user-friendly interface allows you to quickly upload products, set up payment methods, and configure shipping options in a simple and intuitive way.
Additionally, don't forget that the visual aspect is crucial: a well-structured and attractive website not only invites customers to explore but also guides them through a smooth and engaging shopping experience.
Plan your marketing strategy
Having an online store is not enough to start selling successfully. True success is built with a solid, well-planned marketing strategy and effective communication: from social media usage, to email marketing campaigns, and SEO to improve your visibility on search engines. Build an authentic online presence, create content that tells your brand’s story, and develop meaningful relationships and experiences with your audience.
What are the 3 most common challenges entrepreneurs like you face when starting an e-commerce?
1️- Customers can't find you.
Without an effective marketing strategy, your site might go unnoticed. Leveraging SEO, social media, and advertising campaigns is crucial to getting noticed!
2️- GDPR, privacy policies, and cookie banners
Compliance with regulations is essential but can be a hassle. We can help you easily navigate these legal aspects!
3️- Shipping, logistics, and inventory
Managing orders, stock, and shipments is more complex than it seems. A clear strategy and the right tools will optimize the process and satisfy your customers.
The solution? Trust the professionals. Nama, our boutique agency, is here to provide the support you need!
This month's projects
Nama x Espressoh.
Nama initiated the migration starting from the Symmetry 2.0 theme, integrating custom code to preserve the brand's aesthetic.
The tools used by Espressoh were optimized, removing unnecessary apps that slowed down the site. One of the main solutions was the creation of a custom cart, incorporating features such as a free shipping bar, upsell, and GWP (gift with purchase).
Additionally, the management of product sets was completely revamped, transitioning to Shopify Bundles, which improved catalog management both online and offline.
To learn more about this project, read our case study.
New in: Nama welcomes Palo/ Santo.
Their request:
PALO/SANTO approached Nama to create their website. Their primary need was to convey the exclusivity of their brand and establish themselves as a key player in the industry. Shopify was chosen as the platform for its reliability and ease of use.
Analysis of the report "The New Look of Commerce in Premium Fashion: Technology Trends in High-End Retail"
In the world of high-end fashion, communication is undergoing a significant transformation. According to the "Shopify Premium Fashion Report," two key factors are rewriting the rules:
- The need to integrate values such as sustainability and diversity
- The technological evolution linked to user data.
Brands must now engage with customers in a new way, focusing on sustainability, inclusivity, and storytelling that goes beyond the product itself. How can a brand, in 2024, reach customers in a context where data management and advertising costs are increasingly challenging? The answer lies in proprietary data! With the privacy changes introduced by Apple and Google, tracking costs have skyrocketed, forcing companies to rethink their strategies. Managing conversations with your audience directly and leveraging direct channels becomes essential to enhance brand image and increase conversions.
Working on your audience and telling authentic stories will be the key to making an impact in 2024 and beyond.
You can check out the full report here.
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