Inherba is a project by Cooperativa Sociale Essenza, born with the goal of creating social, economical and environmental impact through its business. Inherba, thanks to the efforts of its hard-working team, has created a collection based on ancient herbs from Tuscany and promotes an idea of gentle, natural, minimalist beauty.
NAMA
The concept of “care” is at the heart of Inherba’s mission: care for the body, care for the community, care for details and care for nature. What is the story of Cooperativa Sociale Essenza, and how is it linked to the creation of the brand Inherba?
INHERBA
The idea of Inherba comes from a question: how can social agriculture and cooperatives dedicated to the employment of vulnerable workers work together? How can we put our goal of creating a sustainable business and a stable environment into practice, in a contest that often lacks stability?
We have therefore started our projects from the seeds, seeds that grow and create a connection between human and non-human.
We have looked at our values in order to define our long-term vision. We started from a non-sound, the “h”, to represent who often cannot be heard but has more to tell than who screams.
NAMA
Where does the importance of taking care of ourselves and what surrounds us come from?
INHERBA
It is in our DNA. The Cooperativa Sociale Essenza is part of the incubator Consortium Co&So Empoli.
NAMA
Inclusivity and teamwork are fundamental to your working style. Could you share some insights about your team, and the work that transforms the ancient herbs from Tuscany into delicate products for the body?
INHERBA
The goal is to create an ecosystem of cooperatives, companies and professionals that share the same vision. Together we have chosen what plants to grow in order to respect the needs and vocation of all the entities involved. The agricultural cooperative has assessed the best fit for the fields and soil, the production company has investigated which herbs lead to the best cosmetic results and respond to the market demand.
NAMA
The idea of an aesthetic and a cosmetic approach that is authentic and minimalist is becoming more and more part of our everyday life: how does Inherba see itself within this trend and to what audience does it talk to?
INHERBA
The idea is to create a limited amount of products that can be used by the whole family. Simple gestures that make self care easier, requiring just a few steps and a simple routine. We hope to contribute to a lifestyle that preserves our own space, liberating ourselves from complex, highly artificial products or ingredients.
An essential approach, that leads the attention towards what really matters.
NAMA
The ingredients used by Inherba are proudly natural and proudly from the region of Tuscany. What role did Tuscany play in the creation of the Inherba brand? Where does the knowledge of this “natura unica” (unique nature) come from?
INHERBA
Having started the project in Tuscany has its benefits: its land offers many fruits, but the unique nature we refer to is not only the botanical one, but also the one within people, unique human beings who can become richer thanks to the relationship and collaboration with one another.
NAMA
As you often state, it is important to create value “together” to really make a difference. Is there any other brand or project you would like to recommend to those trying to embrace a more sustainable lifestyle?
INHERBA
For this first collection we have decided to pack our gift kits inside the box “Controversa”, a delivery package that can be reversed and becomes a beautiful case to use at home. A choice that allows us to reduce the impact of our packaging, in line with our green vision.
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