Shoppy is a no-code mobile app builder that allows Shopify merchants to create their own mobile app easily and quickly, without the need for coding skills. Developed by the digital factory Mumble, Shoppy addresses the growing need for a strong mobile presence in e-commerce.
Thanks to seamless integration with Shopify, the platform automatically syncs with the product catalog, offering customizable design tools to create a tailored shopping experience. It has been shown to triple conversion rates, increase cart value by 140%, and boost customer retention by 80%.
In this guest post, the Shoppy team will explain how a mobile app can transform your e-commerce business and what strategies to adopt to maximize conversions.
1. Introduction
In the 2025 e-commerce landscape, Customer Lifetime Value (CLV) is a strategic priority for merchants. With customer acquisition costs (CAC) continuously rising due to increasing competition, the challenges do not stop there. The digital market is undergoing profound changes, making CLV an even more crucial metric.
New data management policies, such as the elimination of third-party cookies and stricter privacy regulations, are limiting the effectiveness of traditional acquisition strategies. Additionally, many brands’ heavy reliance on social platforms exposes them to the risks of algorithm changes, which can suddenly reduce visibility and organic traffic.
Given this scenario, merchants must adopt a long-term vision that, alongside acquisition strategies, includes targeted plans to maximize the value of their existing customer base. Increasing CLV means building strong, lasting relationships with customers, maximizing revenue over time, and making the business less vulnerable to external dynamics.
This article will explore how merchants can increase CLV through effective loyalty strategies, leveraging best practices and technologies to build a resilient and sustainable business model.
2. Loyalty and CLV: A Winning Relationship
Customer Lifetime Value (CLV) and loyalty are two sides of the same coin. CLV measures the economic value generated by a customer throughout their relationship with the brand, but to increase it, the customer must make repeat purchases. This is where loyalty comes into play.
A loyal customer is not only much more likely to make repeat purchases but also tends to spend more over time and engage more deeply with the brand. For example, recent research indicates that loyal customers can generate up to 60% of an e-commerce store's total revenue due to their higher purchase frequency and increased average order value.
Moreover, loyalty reduces dependence on traditional acquisition channels, such as paid advertising or social media platforms, allowing merchants to build a more stable customer base that is less costly to maintain. A well-executed loyalty strategy not only increases CLV but also improves revenue predictability, making the business more sustainable and less vulnerable to market fluctuations.
Investing in loyalty ensures that each customer is not just a transaction but an opportunity for long-term growth.
3. Winning Strategies to Increase Customer Loyalty
We’ve seen how customer loyalty can increase CLV and lead to a more sustainable business model. But what strategies can help merchants achieve these goals? Let’s explore the key levers to achieve tangible results:
- Personalized loyalty programs: Reward customers with points, discounts, or personalized gifts based on their purchases. These programs encourage repeat purchases and create a sense of exclusivity.
Recommended tool: LoyaltyLion is a platform that allows you to create personalized loyalty programs integrated with Shopify in just a few simple steps. - Segmented communication: Use data to send targeted messages. For example, emails suggesting products based on past purchases or notifications reminding customers of abandoned carts.
Recommended tool: Algolia optimizes search experiences and personalized recommendations, enhancing customer communication. - Proactive customer service: Offer fast and personalized support, demonstrating empathy and resolving issues effectively.
Recommended tool: Textyess helps manage customer conversations efficiently, combining chatbots and human support for a quality experience. - Exclusive content: Provide unique perks such as early access to products, exclusive discounts, or educational content.
Recommended tool: A mobile app, like the one created with Shoppy, can be the perfect channel to distribute exclusive content and connect directly with customers. - Memorable events and experiences: Organize online or offline initiatives, such as live shopping or personalized consultations, to engage customers innovatively and build a community around your brand.
Recommended tool: Live Me Up is a platform that enables live shopping events directly integrated with your Shopify store.
4. Why a Mobile App Increases Customer Loyalty
Mobile apps are becoming a crucial element for merchants looking to enhance customer loyalty. Many believe that a well-optimized mobile website is sufficient, but this assumption overlooks the unique added value an app can provide.
A mobile app offers a deeply personalized and interactive shopping experience, going beyond mere responsive web design. Apps enable a direct relationship with customers, integrating features like push notifications, personalized recommendations based on purchase data, and native loyalty programs.
Furthermore, an app provides a continuous level of engagement that a website cannot guarantee. While a website relies on the customer remembering the brand and returning spontaneously, an app resides directly on the customer’s smartphone, with notifications that maintain engagement by highlighting promotions, events, or new products.
Finally, mobile apps provide tangible benefits for merchants: faster load times, a smoother checkout process, and the ability to integrate exclusive experiences like video content, personalized wishlists, and offline functionality. These elements not only improve customer loyalty but also increase conversion rates—up to three times higher than a mobile website.
A mobile app doesn’t replace a responsive website—it complements it, becoming the cornerstone of an omnichannel strategy focused on customer loyalty and experience.
5. Future Outlook and Practical Advice
The future of e-commerce revolves around merchants’ ability to adapt quickly to an ever-evolving market. Customer loyalty will increasingly depend on brands’ ability to offer personalized experiences, relevant content, and excellent service at every stage of the customer journey.
Emerging technologies, such as artificial intelligence, advanced data segmentation, and omnichannel solutions, will play a key role in helping merchants meet these needs. However, it’s not just about adopting new technologies—it’s about integrating them strategically to enhance the overall customer experience.
One of the biggest challenges will be ensuring flexibility and the ability to scale quickly. In this context, Shopify and its ecosystem of technology partnerships offer a significant advantage to merchants. With easily integrable plug-and-play solutions, merchants can swiftly implement tools for loyalty, personalization, and engagement without dealing with technical complexities or excessive investments. This “future-proof” approach enables brands to adapt to emerging trends without wasting time or resources.
To prepare for the future, merchants should focus on three key elements:
- Invest in customer experience: Every customer touchpoint should be seamless, memorable, and centered on their needs.
- Adopt a data-driven approach: Analyzing data is crucial for understanding customer behavior and anticipating their needs.
- Remain flexible: Choosing integrable and scalable technology tools is essential for responding to market changes.
The future of e-commerce rewards those who evolve quickly and intelligently, keeping the customer at the heart of every decision. Shopify, with its rich ecosystem of technology solutions, provides merchants with the opportunity to build a resilient business ready to tackle tomorrow’s challenges.
