Loverlock is the online destination for fashion enthusiasts looking for style and elegance, offering a vast selection of the most prestigious fashion and luxury brands. With meticulous care for customers and an all-encompassing service, Loverlock combines the love of fashion with the convenience of online shopping.

Loverlock was faced with the challenge of making their online store capable of keeping up with their growth and helping them achieve their goals. The previous e-commerce did not fully meet the company's expectations, and it was not clear how to improve its performance. Furthermore, the design and optimization of the user experience did not fully reflect the level of their offering. Therefore, they were looking for a reliable partner who would support them with their Shopify store, share their industry knowledge, and proactively guide them.

Our solution

Nama proved to be the ideal partner to help Loverlock optimize and continuously improve their online store. The collaboration began with an in-depth analysis of the store and user behaviour in order to identify untapped potential and show possible solutions for optimization. These were implemented starting from a premium Shopify theme to which custom features were added. Furthermore, a careful review of the management processes and the software and app ecosystem made it possible to optimize management times and costs.

  • Shop redesign and upgrade to Shopify 2.0
  • Theme development
  • Performance audit
  • Strategic consultancy
  • Shopify Tool Stack
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With Nama Studio's support, Loverlock was able to create an online store customized to their brand and needs. This gave them enough space to present their products, their added value and associated content. The development and customization of the store, along with Nama's advice, have contributed to Loverlock's continued success in the e-commerce market.

This case study highlights the importance of a strategic and customized approach in developing online stores, especially for multi-brand companies. It is crucial to collaborate with a reliable and competent partner like Nama Studio, capable of fully understanding the customer's needs and providing targeted and innovative solutions. The key to success is creating an engaging and personalized user experience, supported by a solid content strategy and choosing the right technology tools.

Some screenshots from the project

Technology partners

  • Shopify

    E-commerce infrastructure

  • Klaviyo

    Email marketing

  • Koongo


  • Shop Circle

    App ecosystem

  • Nama Studio demonstrated great competence and professionalism in developing the new theme and in advising us on the best applications to enhance our business. Security for those who have a fashion e-commerce with Shopify!

    Pier Maria Salvagno, Loverlock's MD & Founder