Who is Espressoh?

Espressoh is a clean beauty brand, offering 100% made-in-Italy makeup products. It stands out for its genuine and authentic communication, resonating with a broad audience through its versatile product line. With a strong online presence and a well-defined identity, the brand has garnered attention among young consumers but needed an e-commerce platform capable of supporting its continued growth.

Request

Espressoh was looking for an online store that reflected the brand’s unique aesthetic while providing an optimal user experience. The team sought greater independence in managing content and promotions, but they were using an outdated version of Shopify, limiting access to new features.

Espressoh approached Nama as a Shopify agency for initial reassessment and continued growth. After a thorough analysis of the current situation, they developed a concept to migrate the old store to Shopify 2.0, enhancing both user experience and site performance.

Our solution

We began the migration by using the Symmetry 2.0 theme, integrating custom code to ensure the brand's aesthetic was maintained. We optimized Espressoh's existing tools, eliminating unnecessary apps that were slowing down the site. One of the key solutions was creating a custom cart, integrating features like the free shipping bar, upsell, and gift-with-purchase (GWP). Additionally, the product sets management was completely revamped by transitioning to Shopify Bundles, significantly improving catalog management both online and offline.

  • Migration to Shopify 2.0
  • E-commerce development with Shopify
  • Multi-store development pipeline
  • Integration with Shopify POS
  • Support for custom functionality development
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Results

Espressoh now benefits from a modern, high-performing online store that fully conveys both its products and brand identity. The team can independently manage the store, creating new promotions and content without relying on external resources.

The migration to Shopify 2.0 not only addressed technical issues but also unlocked new growth opportunities. Thanks to the collaboration with Nama, the brand now has a scalable platform capable of supporting its growth ambitions. Nama will continue to assist Espressoh in optimizing and managing their e-commerce, ensuring it remains ready for future challenges.



Technology partners

  • Shopify

    E-commerce infrastructure

  • Judge me

    Product reviews

  • Loyalty Lion

    Customer loyalty

  • Klaviyo

    Email marketing

  • Simple Bundles

    Product bundles